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HARDWEAR KNOWS

$24.99 / Sold Out

"Bo Knows" was an advertising campaign produced by add firm Wieden + Kennedy for NIKE to promote their cross-training shoes releassed in 1989/1990 and featured NFL and MLB player Bo Jackson doing a decathalon (if not more) of differnt sports and joined by some of sports finest atheletes (Jordan, Gretzky, Foreman, McEnroe) and was scored by Rock & Roll Hall of Fame musician, Bo Diddley.

The inspiration behind the tees was the "jack of all trades" aspect of the og campaign, something we can relate to here at HARDWEAR. The colorways are attributed to things we dig and the logo is a mash up of our funk with the everyday straight and narrow.